Advertising: Answers
Q: How do I place an advertisement with New Leaders?
You can easily create a new campaign that runs on the New Leaders website and web applications by visiting: http://newleaders.com/advertising. Click on the Order Now button on the upper right hand side of the page. That will take you to the initial campaign setup form. Simply fill out the form, continue to the next step where we’ll capture your billing information, and you’re done.
Q: How much does it cost to run an ad?
We have a minimum purchase of 1,000 impressions, or page views, for $10. You can purchase up to 100,000 page views at a time, which is $1,000.
Q: How much traffic does New Leaders receive monthly?
Each consecutive month is much bigger than the previous. We are currently serving 180,000 – 225,000 page views per month, which is growing exponentially. With the additional press and the launch of new sites, we are steadily increasing month over month.
Q: Can I run animated gif or flash ads?
Not at this time.
Q: What if I don’t have an designed banner ad to run?
For an additional fee of $175.00, New Leaders will create ads for you. This includes one 120×90 banner ad that will run on our web sites and applications, and one 64×64 icon ad that will run on Twitter for iPhone. The turn around time is 24 hours for custom ads.
Q: What is the audience demographics?
Our current audience is made up of entrepreneurs, designers, and developers. It is predominantly male, heavy users of iPhone and Mac product, and most are involved in the internet industry.
Q: What if I don’t have a website to link my ad to?
New Leaders can create a custom landing page at a starting cost of $2500. This will included a basic information capture form, and will be hosted by Agilebox. The turn around time for a custom landing page is 7 days. It includes design and CSS/XHTML production. Upon the completion of your campaign, we’ll send you a zip file containing all of the source files.
Q: How quickly will my ad be displayed, once I initialize my campaign?
After a short approval process, your ad will begin to run immediately. If we feel that your ad is inappropriate for our audience, we’ll give you three options. (1) You will have the opportunity to revise your ad and resubmit for approval; (2) New Leaders can create a custom ad for you that is appropriate; (3) If you do not want us to create an ad, and you refuse to revise it, we’ll simply refund your money.
Q: Can I change my campaign once it begins?
Yes! — If you would like to make changes to your campaign once it begins, please email ads@newleaders.com . We’ll do our very best to make the requested changes as soon as possible.
Q: How long will it take to complete my campaign?
The average campaign is 10,000 page views and it will take less than a week to complete. We serve each customer equally on an ASAP basis. This means it is possible your campaign will take longer to complete, depending on how many campaigns are running simultaneously.
Q: How do you guys deal with reporting?
We’ll send you weekly reports via email, every seven days after your campaign is launched. Make sure the email address you use when setting up your campaign is the one where you want to receive the report.
Q: Do you offer Cost-per-click or Cost-per-sale campaigns?
Not at this time.
Q: Can I cancel my campaign once it begins?
All sales are final. If you have special circumstances, you can contact support at ads@newleaders.com .
Q: Can I have different banners ads running on one campaign?
Not at this time. We recommend creating a separate smaller campaign for each banner. This will make it much easier to track performance of each campaign.
Q: I am a publisher and I would would like to earn revenue by running New Leaders ads on my site. Can I do that?
Soon. We are currently working with a limited number of web publishers that run our ads on their web sites and applications. If you are interested in becoming a publisher, please contact us at publisher@newleaders.com . We can discuss what you would like to achieve, and see if we are the right network for your site.
Posted on Apr 30, 2008 by Kevin Milden
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