Free Wins!
This year’s big idea? You’ve got it. It’s FREE!
The author of The Long Tail and editor of WIRED Magazine Chris Anderson penned a new book about the business models surrounding FREE products and services. At New Leaders we believe deeply in providing FREE products and services when possible. FREE lowers the barrier for customers and encourages higher adoption rates. FREE doesn’t mean you have to be a non-profit, instead you find a way for a third-party to pay for the experience or increase your sales through samples. The book provides a myriad of different ways you can increase your sales and exposure by simply giving something away. It also opens up by mentioning Google Docs which has a warm place in our hearts.
Download the free audiobook from iTunes
Read The Book Online on Google Books
Posted on Jul 20, 2009 by Kevin Milden
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