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I have an idea I would like to share with our existing and future customers…
Just place an order with us.
That’s it. At New Leaders we’ve been spending the last three years building a business that can accept on-demand requests from customers that need to get creative and technical work done. We’ve got no shortage of work to do but I would like to reduce the rigamarole with getting started. It is really costly for us.
It seems like there is a barrier to getting customers comfortable enough with us that they know they can shoot over an email and ask us to take care of something and we will. New customers want to work on a “Big Project” and therefore there are all these things that need to be accounted for before we can help.
What if you never had a “Big Project” but instead you had and “Idea” with lots of tiny, little simple steps involved. For example you could just call us and say — “I want a single designed landing page of this…” and then when we delivered it you can just request another one or changes to the first one we created. Even if you plan to do an entire web site and application it never really needs to enter into it until you want it to.
I think the “Big Project” is a total myth. You may have a goal but you still have to take it step by step. Must everything be accounted for before we even begin? I think this is more of a concern of control than it is of necessity. Left overs from other forms of contracting. If you can trust that we’ll do the very best we can when you make a simple request, then I can assure you that we can start helping you right away.
Posted on Jun 13, 2010 by Kevin Milden
Touché. I agree that is might be more difficult to understand the final estimated costs. If you can treat the big project as a bunch of smaller ones instead the estimates would be more accurate and success would be guaranteed. I think we all want to inherently know the full cost of everything involved up front. Instead flip it backwards and just request things you want to pay for. Ask about the cost of each step rather than the final execution. When a solution is provided see if a lesser and cheaper alternative is available and you do so much for for less.
Posted on Jul 09, 2010 by Kevin Milden
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But without planning for the “Big Project” and including a map of all of the little steps — thinking through the best method right from the beginning — you get the customer dependent on you without a clear expectation of costs or development time.
What you are calling trust is really your own control of the “big project”.
Posted on Jul 01, 2010 by Tricia Steele