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What is Winding Road?
Winding Road is a web-based publication that delivers the highest quality images, content, and videos of the most amazing autos ever conceived.
What did New Leaders do?
In just a few weeks and under budget — New Leaders crafted an unbelievable new look and feel that captured the beauty and passion of automotive design. After visiting with a number of Supercar dealerships where the regular vehicle price tag is $250,000 and above, we designed an interface that would remind the audience of the incredible detail on a classic Ferrari, complete with sharp lines and reflections. The site is very light, allowing the authors to have creative liberty with the content. We focused on intricate details such as the colors and typography, reminiscent of European automotive documentation and marketing.
What were the results?
Winding Road is currently being integrated into Drupal by their own staff. It will soon be unveiled to the public. Stay tuned to find out the results of the project…
