Subscribe to RSS FeedBioIQ
What is BioIQ?
BioIQ provides a number of different at-home health tests that can be repeated over time to quantify the customer’s current health, and highlight possible problems. This information can assist in the prevention of potentially life-threatening diseases. The test kits are shipped directly to the customer, returned by snail mail, and the easy-to-understand results are made available online. Try it now!
What did New Leaders do?
New Leaders was an essential principal behind the creative direction and user experience for all aspects of the BioIQ product. From the design of the test kits, user interface, online store, and investor presentations, New Leaders worked closely with BioIQ to create a unique diagnostic program that helps Americans better understand their health.
What were the results?
The cohesive brand positioning, combined with a refreshing approach toward healthcare, has helped BioIQ land pilot programs with major employers. The united effort of BioIQ’s management and development team, Frank Robinson’s Synchronous Development strategy, and New Leaders’ creativity has proven to be a truly successful combination.
”The New Leaders team has provided a critical level of design and technology expertise to our company’s product and vision. It has been refreshing and inspiring to work with a team that is so conscientious, and focused on adding real value to every aspect of their work.”
— Justin Bellante, CEO of BioIQ
”From high level design concepts to detailed business processes, New Leaders has been instrumental in helping us build our business. No matter what the challenge, these guys have always been able to deliver a beautiful design that just flat out works. I couldn’t imagine starting a company without them.”
— David Torres, CTO of BioIQ
