# New Leaders > New Leaders is a creative and technical services firm that partners with founders to design, build, and modernize custom software. The team delivers strategy, design, and engineering for web, mobile, and embedded apps, with 25+ years of experience, 500+ projects delivered, and a 98% client repeat-purchase rate. New Leaders operates as an extension of a founder's team, co-creating remarkable products and streamlining business operations. Past clients include Procore, AppFolio, Lookout, and Anedot. The firm emphasizes human-centered design, security and compliance (HIPAA, PCI, GDPR, CCPA), and accountable, on-time delivery. The website is a single-page site; the sections below are anchors on the homepage at https://newleaders.com/. ## Site sections - [Home](https://newleaders.com/): Hero — "Empowering Founders with Software That Fits." Overview of the firm and primary calls to action (Get Started, Call Now). - [About](https://newleaders.com/#ws-block-about-with-features-and-scribbles-qG7tBA4B): Why teams choose New Leaders — expertise and innovation, customized strategies, security and compliance, proven results. - [Services](https://newleaders.com/#ws-block-features-with-media-and-icon-j1bbZs09): Capabilities across strategy, design, engineering, data, and security. - [Testimonials](https://newleaders.com/#ws-block-custom-PpE6zHdi): Client quotes from founders and executives at Procore, AppFolio, Lookout, and Anedot. - [Get Started / Contact](https://newleaders.com/#ws-block-contacts-with-contact-form-S4RsxKyo): Project inquiry form and direct contact details. ## Services - Strategy & Design: Positioning validation, opportunity identification, logo and visual identity. - Digital Product Development: Wireframing, UI design, UX and product workflow design. - App Development: Custom apps for phone, tablet, web, TV, and embedded platforms, plus robust APIs. - Web Application Development: High-impact websites built to engage audiences and boost conversions. - Custom Software Solutions: Tailored software and applications to enhance operations. - Business Analytics: Unified reporting across business systems for KPIs, bottlenecks, and opportunities. - Data Security: Compliance with HIPAA, PCI, GDPR, and CCPA. - Information Security: Integrity, confidentiality, and availability of operations. - Business Automation and AI-assisted integrations: Workflow automation and technical product strategy. ## Who it is for - Founders and startup teams bringing a new product to market. - Established companies modernizing legacy software or accelerating revenue systems. - Teams that need a multidisciplinary partner across strategy, design, engineering, and security. ## Contact - Email: info@newleaders.com - Phone: +1-888-844-6256 - Address: 12277 Soaring Way STE 203, Truckee, CA 96161 - LinkedIn: https://www.linkedin.com/in/bousquet/ - Project inquiry form: https://newleaders.com/#ws-block-contacts-with-contact-form-S4RsxKyo