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Tell your story in style with a great website.

Marketing websites make all the difference in the world.


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What is a marketing website?

The purpose of a marketing website is to help tell a story about your product or service that evokes a sense of curiosity and wonder in the mind of your customer. The site needs to reinforce your brand promise and educate your visitors on how you ease their pain. It needs to accomplish all of this while remaining simple and friendly.

“The New Leaders team provides a critical level of design and technology expertise to our company’s product and vision. It has been refreshing and inspiring to work with a team that is so conscientious and focused on adding real value to every aspect of their work.” — Justin Bellante, CEO of BioIQ
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The Power of HTML5

Over the past 15 years we've witnessed HTML evolve from a primitive document markup language to the foundation of the world's most powerful computing platform. HTML5 and contemporary browsers have taken it one step further. New tags and features have been introduced to incorporate content such as video without relying on plug-ins. Recent improvements to Javascript libraries and cascading stylesheets (CSS3) have also contributed significantly to richer, more interactive experiences on the web.

Web-Based Estimate Process

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Once we understand your needs, we will create a web-based estimate that outlines the approach we recommend and the amount of time your project will require from our team. This allows us to provide an estimate quickly and allows you to review it online to make sure that it meets your requirements. We will make adjustments based on your feedback to tailor the scope of the project to fit your budget and goals.

Request An Estimate

Our simple process will help ensure your future success.

Each project begins with a kick-off meeting where we listen to you and familiarize ourselves with your product, company, business model and audience. Once we understand the problem you are trying to solve, we will conduct some research on your market and customers' needs before providing a recommendation and estimate.

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balsamiq mockups

1 Free License

Once approved, we'll often start by creating a design schematic called a wireframe to help organize ideas and prioritize the messages your customers will be attracted to. If you have the desire to be directly involved with how the website functions from an information architecture perspective, we can provide you with one free license of Balsamiq - our wireframe tool of choice. This allows you to help arrange content and provide detailed examples based on your industry knowledge. If you would like to do this phase on your own, we'll happily accept your wireframes as the foundation for our contributions. Once we both agree on the site direction, we'll move to design.

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Using the wire frames as a guideline, we begin the design process. We'll start by selecting a few key pages of the site that will provide a good overview of the look and feel. We'll usually create concepts consisting of two to three individual pageviews. We share these examples with you and allow you to shape the direction of the site. Once a direction has been selected, we create each individual pageview necessary to communicate the entire experience to your stake holders. You'll have the opportunity to provide as much feedback necessary to make sure that your new site will meet its goals.

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Once the design is complete our talented production developers will start converting the pages from illustrations into functioning web pages. The process involves carefully extracting every image and converting the layouts and typography into HTML5 and CSS3. If your design requires complex animations we'll select the appropriate Javascript libraries to add the chosen behavior to your website. Once the site is produced to a point you can navigate through it, we'll begin the finishing stage.

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The finishing stage can be as simple as helping you craft each page with its final images and content to make sure they look flawless. If you would like to integrate a third-party content management platform such as WordPress, Tumblr, Shopify, Blogger, SquareSpace, Typepad or any other, we can assist. These provide you the functionality to safely produce and update content without the need for a deep understanding of programming, and they can provide long-term savings for regularly updated sites.

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What is a marketing website?

The purpose of a marketing website is to help tell a story about your product or service that evokes a sense of curiosity and wonder in the mind of your customer. The site needs to reinforce your brand promise and educate your visitors on how you ease their pain. It needs to accomplish all of this while remaining simple and friendly.

“New Leaders delivered the startup and platform expertise we needed to create a fantastic company and product. Leaning on their team allowed us to keep overhead low and even decrease our time to market. They continue to help us to quickly meet the expectations of international and Fortune 500 customers and have operated at a standard of excellence hard to find in the web development industry.” — Chris Snideman, Founder of Whispertrack

Hundreds of businesses depend on New Leaders' services.

  • Lookout
  • Appfolio
  • Rogers Canada
  • RightScale

Web-Based Estimate Process

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Once we understand your needs, we will create a web-based estimate that outlines the approach we recommend and the amount of time your project will require from our team. This allows us to provide an estimate quickly and allows you to review it online to make sure that it meets your requirements. We will make adjustments based on your feedback to tailor the scope of the project to fit your budget and goals.

Request An Estimate

Technologies we use to build websites.

We care deeply about building high quality websites that perform well. That is why our sites produce stunning results. The choices we make about the platforms and technologies we've chosen to support ensure that you will have a good looking site that will work far into the future. The code we produce will delight your internal development team and will integrate well with proven open-source platforms.

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    Hypertext Markup Language 5

    HTML5 is the latest version of HTML and XHTML. The HTML standard describes the content your browser reads on most web pages. HTML5 improves upon previous versions of HTML and better addresses the needs of web applications and mobile browsers, areas not adequately covered by earlier versions.

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    Cascading Style Sheets 3

    CSS is designed primarily to enable the separation of content from presentation, including elements such as the layout, colors and fonts. This separation can improve content accessibility, adjust content layout across desktop and mobile displays, and provide a beautiful and performant experience for your visitors.

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    WordPress for Publishing

    WordPress is a free and open source blogging tool and publishing platform powered by PHP and MySQL. It is often customized into a content management system (CMS). It has many features including a plug-in architecture and a template system.

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    Shopify for Ecommerce

    The Shopify platform includes a content management system that allows users to manage inventory, edit HTML and CSS code, create coupon and discount codes, and accept online payments through PayPal and other major credit card processors.

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    Search Engine Optimization

    Search engine optimization (SEO) is the process of optimizing your content for discovery by search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. In general, traffic originating from search engine results is directly related to the the position your site is listed on the search results page. The higher your site is, the more frequently visitors will access your page.

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    Campaign Monitor for Newsletters

    Campaign Monitor offers everything you need to run a successful email marketing campaign. You can measure the effectiveness of your campaigns through a sophisticated analytics dashboard that can provide real-time metrics on conversion, click distribution and delivery. We can create an email template that allows your message to look great in all email programs.

Let's get started. Tell us about yourself and your project.

If you prefer to speak to someone by phone or contact us directly by email please call
1-888-844-6256. You can also email us at info@newleaders.com

  1. Complete the form above.

    Provide us the key information to contact you. Tell us a story about your project and the problem you are trying to solve.

  2. We'll meet and discuss your project

    Either in person or by phone, we'll arrange a meeting where we can exchange ideas and see if we are a good fit for your project.

  3. We'll provide a web-based estimate

    You will receive a link to a secure web-based estimate where you can review it online. We can make changes quickly to make sure it meets your needs.

  4. You approve the estimate by providing a deposit

    To approve the estimate, you simply provide a deposit and buy some of our time. We will assign the deposit to your account balance and get to work.

How We Work

  • Our team is experienced, highly skilled, and invested in your ideas.
  • The majority of the project funds go to the people who do the work.
  • You have the flexibility to take your time to make decisions, change the scope or cancel at any time.
  • We account for our time accurately, and you'll see our timelog entries on each statement.
  • We only accept projects that are a good fit. If we can save you money, we will.

Confidentiality & Intellectual Property Rights

New Leaders believes strongly in protecting the intellectual property rights of our customers. All of our discussions are confidential. You can be sure that your information will be secure and never be shared with anyone outside New Leaders.

Creative and Technical Services Agreement

This documents describes the mechanics, limitations, liabilities and obligations involved in working with New Leaders, and helps you to understand the protections both parties have.

Master Service Agreement