Care more

‘Tis the season to be thankful and giving. I wanted to put a seasonal twist on an age-old idea; caring more about your products and services – more than anyone in your position ever has. It doesn’t matter what part of the business, or who is in charge of it. You should interject your personal opinion on how things could be or should be, if given the opportunity. Caring is essential to creating loyal customers and amazing products. When you care more than you should about things most people don’t, it adds a bit of magic to the experience. Even boring businesses can add a bit of sparkle to their products or service by looking at them from the customer’s point of view. It isn’t hard; just ask yourself, “what would make this awesome?” When you stop for a second and really see how an outside person perceives your offer, you’ll realize there is a universe of ideas to help improve it. continue …

Don't back down

Persistence is the difference between success and failure. You must be willing to stand your ground, see things through, and live to fight another day. Survival is success and don’t let anyone ever tell you any different. I believe companies fail because they choose to. Instead of keeping the pressure on, they become complacent or lose the love they have serving customers. The entrepreneurs that don’t take “no” for an answer are the ones that see their dreams come true. Leadership is not measured by how you behave during the good times, it is measured during the bad times. continue …

Socially Responsible

New Leaders has been expanding our brand to a number of social media sites. Actually, we’ve always maintained these properties, but we’re now focusing on a handful solutions to which we’ll extend our content. What we have come to realize is that free tools – such as a Facebook page or a Twitter feed -deliver far more validated leads than our paid keyword efforts and search engine optimizations do. To add icing on the cake, it is both free and fun to interact with friends and customers using these new mediums.

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Business Model Mystery

It is hard to believe that most startups lack a business model, or a way to clearly generate revenue from their product or service. After all, the premise of starting a company is to make money. Isn’t it? In speaking with many entrepreneurs, it apparently isn’t. There are a lots of weird, long-shot concepts out there. Before they even consider how hard it might be to get consumers to pay for what they are selling, they have already sold the business in their minds. So, accepting venture capital seems like a safe bet. This way of thinking is wrong on so many levels.

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Offensive Maneuvers

Recently, we’ve been asked by our friends and customers if we are suffering from a lack of business due to the time of year, and the economy. They are usually surprised to learn that we are doing better than ever. Conventional wisdom states that a company that works with investment-backed startups during the holidays should not be prospering. We’ve discussed this with a few other colleagues that are suffering. So, what is the trick to economy-proof your business? I wish I had a clear answer, but all that I can do is explain some of the initatives we undertook to compensate for the impending slow down.

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