Visionary tech, within reach.

We build custom software that fits your unique operations, drawn from proven patterns, free of vendor lock-in, and designed so you can focus on your best work.
Trusted by teams that became industry leaders
  • Procore logo — New Leaders designed and built the construction software leader's first subscription platform in Ruby on Rails
  • AppFolio logo — New Leaders client; designed and built their first lease management web application
  • Lookout logo — New Leaders led brand design and front-end build for the now $1B+ mobile security company
  • REBBL logo — design and engineering of the beverage brand's B2B customer ordering dashboard and app
  • Pacific Life logo — New Leaders produced online video, animation, and marketing presentations for the national insurer
  • YMCA 3360 logo — national digital platform New Leaders designed and built, used by millions of YMCA members

Decades of experience building technology that fits each business we serve.

  • We use proven patterns to solve complex problems.

    Pattern recognition from hundreds of successful projects. We've likely seen your problem before, in a different industry, or at a different scale, and we know how to solve it.

  • We build for where you're going, not where you are.

    Every system we design accounts for the business you're becoming. Getting this right at the start is what makes the difference at year three and at year ten.

  • Your process in software, not as documentation.

    When the system reflects how your business actually works, it becomes self-evident to anyone who uses it. That's how you eliminate key person risk without writing a single runbook.

  • We tell you what you need to hear.

    If you don't need a custom build, we'll say so. Nearly every client has expanded their engagement after the first phase because our work produces results they can see, and they want more of it.

A quiet track record

500+

Applications shipped since 2005

98%

Clients who come back for another journey

20+

Industries served, from healthcare to fintech

Millions

Users who depend on what we've built
What we do

Four steps from first conversation to lasting competitive advantage.

Every engagement follows the same proven path. Here is what that looks like.

We learn your business.

Before anything else, we spend time understanding how your operation actually works — the constraints, the opportunities, and what your team has learned to work around.

We assemble a proven foundation.

From our library of solutions refined across 400+ projects and 20+ industries, we identify the unique combination of proven patterns that forms the foundation of your platform. You get a head start.

We customize it for you.

The way your team works, the way your customers experience you, the rules that make your operation yours. Your new platform transforms into a competitive advantage.

We launch and provide support.

We build toward independence, not dependency. Your team leaves launch confident and capable. And when your business grows into its next chapter, which it will, you'll know exactly who to call.

Web and mobile app development mockup for Procore. Scenebot mobile app development iOS - Android Mobile route management software for Bright

What changes when you work with us.

Every engagement moves your organization in the same direction, from fragmented to coherent, from reactive to ready.

From fragmentation to coherence

Disconnected tools, siloed data, and manual workarounds are symptoms. We treat the cause.

From reaction to readiness

We build systems for where you're going, not just where you are. Growth should reveal capability, not expose cracks.

From dependency to confidence

When we're done, your team runs the system. We document everything so knowledge lives in your organization, not ours.

Testimonials

I have to admit that we love to take credit for New Leaders' work. Every day we hear from our customers how much they love of our product but the truth be told, it is New Leaders that they are commenting on. Our continued successful working relationship is a testament to your philosophy of openness and accountability, you enable Procore to operate at the top of our game. We look forward to the next project with New Leaders.
Tooey Courtemanche headshot, Founder at Procore.com, happy New Leaders client

Tooey Courtemanche

Founder, CEO at Procore.com

New Leaders knows how to build web applications. They have an amazing eye for usability and can take a concept and develop it into something really compelling, in an amazingly short amount of time.
Jon Walker, CTO at Appfolio.com and happy New Leaders client

Jon Walker

CTO at AppFolio.com

New Leaders does whatever it takes to enable success. They have consistently delivered top quality work on time and on budget. New Leaders has become an extension of our team.
John Hering, Founder at Lookout.com and happy New Leaders client

John Hering

Founder at Lookout.com

I've worked with many of the guys at New Leaders now for a while. They have an amazing team that consistently produces above average results. Tremendous talent. I'd trust them to build any app or feature anytime for any size project.
Paul Dietzel II, Founder at Anedot.com and happy New Leaders client

Paul Dietzel

Founder at Anedot.com

Work with us

Not sure if you have a project yet?
Start here.

All of our engagements began with a conversation.

45 minutes. We listen, ask questions, and tell you honestly what we see.
No proposal unless it makes sense.


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Our team is ready to work with you.

12277 Soaring Way STE 203, Truckee, CA 96161

+1-888-844-6256

info@newleaders.com