Get Started

Visionary tech, within reach.

We find the workflows that are costing you the most, then build the software that takes them off your plate. Twenty years of proven patterns, no vendor lock-in, and a data foundation ready for the future, including AI.
Tell us your current challenge Call 1-888-844-6256
Trusted by teams that became industry leaders
  • Procore logo — New Leaders designed and built the construction software leader's first subscription platform in Ruby on Rails
  • AppFolio logo — New Leaders client; designed and built their first lease management web application
  • Lookout logo — New Leaders led brand design and front-end build for the now $1B+ mobile security company
  • REBBL logo — design and engineering of the beverage brand's B2B customer ordering dashboard and app
  • Pacific Life logo — New Leaders produced online video, animation, and marketing presentations for the national insurer
  • YMCA 3360 logo — national digital platform New Leaders designed and built, used by millions of YMCA members

Decades of experience building technology that fits each business we serve.

  • We use proven patterns to solve complex problems.

    Pattern recognition from hundreds of successful projects. We've likely seen your problem before, in a different industry, or at a different scale, and we know how to solve it.

  • We build for where you're going, not where you are.

    Every system we design accounts for the business you're becoming.  With the data layer in place, this is why our clients' companies were ready for AI when it arrived.

  • Your process in software, not as documentation.

    When the system reflects how your business actually works, it becomes self-evident to anyone who uses it. That's how you eliminate key person risk without writing a single runbook.

  • We tell you what you need to hear.

    If you don't need a custom build, we'll say so. Nearly every client has expanded their engagement after the first phase because our work produces results they can see, and they want more of it.
Learn More
A quiet track record

500+

Applications shipped since 2005

98%

Clients who come back for another journey

20+

Industries served, from healthcare to fintech

Millions

Users who depend on what we've built
What we do

Four steps from first conversation to lasting competitive advantage.

Every engagement follows the same proven path. Here is what that looks like.

We learn your business.

We sit with your team and capture the routines in your operation. Each job gets three numbers: hours per week, mistakes per month, and the number of people trained on it. You get the list back, ranked by cost. Some clients learn they do not need us yet.

We assemble a proven foundation.

From our library of solutions refined across hundreds of projects and dozens of industries, we identify the unique combination of proven patterns that forms the foundation of your platform. You get a head start.

We customize it for you.

Your systems and process should be defining factors that make you unique and memorable to customers. The way your team works, the your customer experience, the rules make your operation proprietary. Your digital platform creates a new competitive advantage.

We launch and provide support.

We build toward independence, not dependency. Your team leaves launch confident and capable. If you want ongoing support, we provide it. And when your business grows into its next chapter, which it will, you'll know exactly who to call.
Web and mobile app development mockup for Procore. Scenebot mobile app development iOS - Android Mobile route management software for Bright

What changes when you work with us.

Every engagement moves your organization in the same direction, from fragmented to coherent, from reactive to ready.

From fragmentation to coherence

Every engagement moves your organization from fragmented to coherent, from reactive to ready, from dependent to confident, and from relying on people to remember every step to running on its own.

From reaction to readiness

We build systems for where you're going, not just where you are. Growth should reveal capability, not expose cracks.

From dependency to confidence

When we're done, your team runs the system. We document everything so knowledge lives in your organization, not ours.
Take the first step

Testimonials
I have to admit that we love to take credit for New Leaders' work. Every day we hear from our customers how much they love of our product but the truth be told, it is New Leaders that they are commenting on. Our continued successful working relationship is a testament to your philosophy of openness and accountability, you enable Procore to operate at the top of our game. We look forward to the next project with New Leaders.
Tooey Courtemanche headshot, Founder at Procore.com, happy New Leaders client

Tooey Courtemanche

Founder, CEO at Procore.com
New Leaders knows how to build web applications. They have an amazing eye for usability and can take a concept and develop it into something really compelling, in an amazingly short amount of time.
Jon Walker, CTO at Appfolio.com and happy New Leaders client

Jon Walker

CTO at AppFolio.com
New Leaders does whatever it takes to enable success. They have consistently delivered top quality work on time and on budget. New Leaders has become an extension of our team.
John Hering, Founder at Lookout.com and happy New Leaders client

John Hering

Founder at Lookout.com
I've worked with many of the guys at New Leaders now for a while. They have an amazing team that consistently produces above average results. Tremendous talent. I'd trust them to build any app or feature anytime for any size project.
Paul Dietzel II, Founder at Anedot.com and happy New Leaders client

Paul Dietzel

Founder at Anedot.com
Work with us

Not sure if you have a project yet?
Start here.

All of our engagements began with a conversation.

45 minutes. We listen, ask questions, and tell you honestly what we see.
No proposal unless it makes sense.
Book a free clarity session Call 1-888-844-6256

If it does make sense, the next step is a Workflow Map: two to three weeks with your team, ending in a ranked list of what is costing you the most and a build plan for the first ninety days. It is a fixed-price engagement, and you own the result whether or not you build with us.

What is the biggest problem in your business right now?

Not sure where to start? These come up most:

  • Reports or data you cannot get easily or reliably

  • A process only very few people know how to run

  • Something you are typing into multiple places

  • Work that only gets done if someone remembers to do it
Name E-mail Company Message Submit

Let's chat.

Our team is ready to help you build a better business:

12277 Soaring Way STE 203, Truckee, CA 96161

+1-888-844-6256

info@newleaders.com